Taking better care of your Denim

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Help reduce the amount of energy used through unnecessarily washing and damaging your favourite denim.

Denim wash is a highly spoken about product in today’s fashion industry, with so many online blogs and different methods/remedies to taking better care of your denim. We always wanted to launch a Denim Wash and have it as part of our Attirecare offering, so after months of research and development working with industry professionals and chemists over the UK, we our proud to launch our all natural denim wash with added natural properties designed to help dyes set and not weaken cotton fibres, leaving denim soft with natural fades and worn-in looks we all love!

Specially formulated with plant derived surfactants, sea salts, acetic acid, food grade preservatives, a special blend of essential oils, alongside natural antibacterial agents ensuring any dirt, bacteria, oil and grime naturally built up throughout the day is eliminated, preventing the same bacteria from coming back.

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Simply hand washing, setting your machine to a delicate wash and air drying, are amongst a few ways to improve the quality and look of your denim while reducing energy use.


Hand Washing Denim (AC’s Recommendation)

Directions for hand wash:

- Fill a sink or bowl full of cold or lukewarm water.

- Pour two lids full of denim wash into the water whilst its filling up.

- Turn your jeans inside out before exposing to water.

- Leave jeans to soak for at least 45 minutes.

- Rinse thoroughly with cold water until all denim wash has gone.

- Hang to air dry.

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Machine Washing Denim

Directions for machine wash:

- Turn jeans inside out.

- Pour two caps full of denim wash into the washing machine.

- Set to delicate wash.

- Hang to air dry.

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Attire care